Penny is a self-motivated and resourceful director with over 25 years of experience in sales, marketing, and management within the enterprise IT sector. Her journey has equipped her with a deep understanding of the intricacies of the industry, particularly in managing Tier 1 enterprise ERP opportunities exceeding £10 million. She has the privilege of collaborating with esteemed clients such as Aviva, Aon, EBRD, Commerzbank, and Beazley.

Penny’s expertise lies in lead generation and business development, with a strong focus on Account-Based Marketing. She believe that a forensic understanding of target accounts and their respective vertical markets is essential for success. Recognizing and engaging the right decision-makers is crucial to driving impactful results.

She have a comprehensive grasp of the often complex relationships between sales and marketing. This allows her to align goals and expectations, facilitate effective communication and feedback, and maintain momentum throughout engagements.

Recently, Penny has collaborated on projects with industry leaders like SAP and its partner ecosystem, Mist Systems, Juniper Networks, OpenText, Ellucian, Digital River, Virtual Engine, Citrix, and Parallels. Her commitment to fostering strong relationships and delivering value has been the cornerstone of my career.